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Whether you are thinking about selling your current store products on-line or dreaming of working from home, we can help you succeed with ECommerce solutions that fit your needs!
Many think about starting an ECommerce web site but are unsure where to begin. There are many steps in the process and they can be simple if you know what is involved. Like any business, you need a plan and the knowledge of the process. We can help you through the process from beginning to success! Below are the general steps to your ECommerce business.
Web Hosting
In short, a web hosting provider sells a certain amount of space on a server with access to display web sites. You will need a reliable hosting service that will ensure your web site is always on the web. Security should not be an option for your web site needs; it should be a requirement! Without server security and a hosting company with very little down time, your business could be in trouble.
Products
Knowing your exact target market is a key aspect to selling your product online. It's a good idea to research the market share of your product in the online community. Do you currently have products to sell online or are you looking to start an online business? Regardless of your situation, we can help you to understand your target audience and market share in the ECommerce community.
Web Site Design
Your web site should look professional to entice your visitors to find out what you have to offer! Every business has it's own identity, which is why we offer custom web site design services tailored to your business.
Web site templates can be an inexpensive option as well. If you find a web site template but are having trouble putting it all together, please let us know! We can help you develop your web site with the template to be the best that it can be!
As another option, our web hosting services offer many easy to use templates you can edit right on the web without the knowledge of HTML or programming! To better serve you, these template are available in all hosting packages.
Shopping Cart
What's a store without a shopping cart? Your visitors will need to be able to purchase items from your store as efficiently as possible. Integrating a shopping cart program into your web site can be easy with the many existing shopping cart programs offering easy web interfaces than anyone can use.
Professional Cart Solutions and MonsterCommerce (Network Solutions) both offer a customizable "private-label" interface starting at an inexpensive monthly fee. "Private-Label" means that your customers see a shopping cart with the customization of your site that looks like you programmed it yourself! There is no software to install on your computer and you can access your account information and update products right on the web.
Our ECommerce web hosting packages also offer shopping cart software integrated with the hosting package. For your convenience, the software is integrated with your site design options to make it easier than ever to manage your ECommerce web site.
Merchant Services
In order to accept credit card payments online, you will need to contact a merchant service provider. These companies specialize in credit card processing services to provide online businesses with secure, reliable payment systems. When shopping online, many people are apprehensive about giving out their credit card numbers to just anyone. By providing your customers with the knowledge that you use a merchant services specialist on your ECommerce web site, you are letting them know that their information is safe and secure.
 
We recommend Practice Pay Solutions to use merchant services customized specifically for your web site. Practice Pay Solutions offers a customizable and easy to use web interface. Powered by Authorize.net, PPS also allows you more shopping cart solution options since it will work with virtually any shopping cart software.
PayPal offers businesses a few solutions for their business such as Website Payments Standard and Pro, Payflow Gateway, E-mail Only Payments and Paypal as an additional option. If you're ECommerce business is basic, PayPal also offers a very basic shopping cart solution with their merchant services.
Web Site Development
Product placement and navigation structure are key elements to your ECommerce success. Your customers want to be able to find what they are looking for easily. Using our Web Site Development Checklist, you can learn more about developing your site and the information you should provide to your visitors. Other key elements of your web site should include information about your company, privacy and security policies and reliable contact information.
Internet Marketing
The old saying "build it and they will come" is not as true for web sites as it was for retail stores. You can develop a wonderful web site and people will never see it unless you implement a good internet marketing strategy. There are many online marketing avenues to let people know about your web site and some are created to keep visitors coming back. The trick is to find out what works for your specific business model and implement those that work for you!
Web Site Maintenance
As with anything, your web site will need maintenance. Keeping your site fresh and exciting keeps visitors coming back for new products. You could hire someone to maintain certain aspects of your site while concentrating on the products and marketing or you could learn to maintain your own site with technical support from Kayden Group. We tailor our services to fit your needs, so there is no worry about costly maintenance when you can learn to do most of it yourself!
Your success is our success! Please let us know if you have any questions about the process of an ECommerce business. We will be happy to help you!
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