Internet Marketing Services
- Social Media Marketing
- E- mail Marketing
- Banner Ad Campaigns
- Contextual Advertising
- Link Building
Search Engine Marketing and Internet Marketing are strategies that should be customized for each website. One method of marketing for a website will not always work for another. The elements of your business strategy and marketing budget should be a key factor in any internet marketing plan.
We tailor our services to create a custom internet marketing campaign that fits your budget. Depending on your specific needs and budget, we can utilize the tools below to help you achieve your internet marketing goals.
Social Media Marketing
Social media marketing provides an additional marketing avenue for any business. Social Media outlets include Facebook, Twitter, You Tube, MySpace, LinkedIn and blogging. Developing a social media marketing strategy takes careful planning and dedicated execution. Consider what you plan to accomplish by using these platforms. Keeping your clients/customers updated with news and events, advertising and providing exceptional customer service are some of the many reasons businesses use social media marketing.
We can help you develop a social media marketing strategy tailored to your business needs. Let us know how we can help you!
Resource: Facebook Marketing: The Ultimate Guide
Email Marketing
Email marketing makes some businesses cringe because it reminds them of spam. When implemented correctly, email marketing can be a proven method of internet marketing by reaching your target audience and bring more visitors to your site. Newsletters are a great way to reach your visitors and keep them coming back! This allows you to send news about the company, new products or services and any new information you have posted on the website. Also, advertising in newsletter allows you to reach potential visitors you could not reach otherwise. Our web hosting packages offer newsletter management or a third party vendor such as Constant Contact and VerticalResponse will help drive customers to your website!
Banner Ad Campaigns
Banners are much like advertisements seen in newspapers and magazines. This program allows company and product branding on other websites using a visually appealing image and link it to your site. Many companies use banner advertising in affiliate programs, e-mails and on other related websites. The Interactive Advertising Bureau Standards & Guidelines will help you with banner and file size specifications. Our Graphic Design partners can help you create an appealing banner for effective product branding and web marketing.
Depending on what medium you choose to place your banner, you could pay by Impression, Click or Action. The way you choose to pay should be dependent on your budget and the type of advertising to obtain a solid return on investment.
Link Building and Partnership Campaigns
An element many search engines use to rank your website is by how many websites and directories link to it. Building relevant inbound and reciprocal links to a website is proven to be one of the most valuable methods to website popularity. Types of link building include article and press release syndication, e-mail campaigns and directory submission. As with any marketing strategy, link building is subject to abuse. Be cautious of "link building farms" or companies claiming to give you many links for a set price. Link building and partnership campaigns should be planned and implemented carefully to ensure website link relevancy.
Develop Your Marketing Strategy
Whether you are seeking to fully outsource to develop and implement an internet marketing strategy or just some advice on how you can implement strategies yourself, we will be happy to assist you! Please contact us today and let us know what we can do for you.