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Internet marketing and search engine optimization are an important part of your web presence. Without marketing your web site, it becomes useless to your business. Internet Marketing is a strategy that must be customized for each web site. One method of marketing for a web site will not always work for another. The elements of your business strategy and marketing budget should be a key factor in any internet marketing strategy.
We tailor our services to create a custom internet marketing campaign that also fits your budget. Below you will find the many avenues to market your web site on the internet. Depending on your specific needs and budget, we can utilize these tools to efficiently help you achieve your internet marketing goals.
Please be aware we follow a code of ethics when marketing your company and optimizing web sites. We do not use methods such as "spamming search engines" because we closely follow Google's Webmaster Guidelines and Yahoo!'s Search Content Quality Guidelines.
Search Engine & Directory Submission
As you may have read on our Search Engine Optimization page, you will want search engines to include your web site to present in their listings. One way to let search engines know you are on the web is by submitting your site for their "spider" to crawl. We do not recommend spamming the search engines by submitting your web site repeatedly as this will only get you blacklisted (thrown out). Please see our Search Engine Reference Links to the right for a list of search engines to submit your web site. Follow the Search Engines List to read the guidelines about submitting web sites.
Paid Search Marketing Programs
Google AdWords and Yahoo! Search Marketing are considered the two major paid search marketing programs on the internet today. Also known as Cost-Per-Click Programs (CPC), it allows you to choose keywords related to your web site. Each time a user searches for the keywords in your list, ads appear at the top and right side of the organic listings. When a user clicks on your ad, you pay for that click as specified in your program. Since there are many sites with CPC programs, the web site willing to pay more per click for a specified keyword will be listed first.
 
Email Marketing
Email marketing makes some businesses cringe because it reminds them of spam. When implemented correctly, email marketing can be a proven method of internet marketing by reaching your target audience and bring more visitors to your site. Newsletters are a great way to reach your visitors and keep them coming back! This allows you to send news about the company, new products or services and any new information you have posted on the web site. Also, advertising in newsletter allows you to reach potential visitors you could not reach otherwise. Our web hosting packages offer newsletter management or a third party vendor such as Constant Contact and VerticalResponse.
Banner Ad Campaigns
Banners are much like advertisements seen in newspapers and magazines. This program allows company and product branding on other web sites using a visually appealing image and link it to your site. Many companies use banner advertising in affiliate programs, e-mails and related web sites. The Interactive Advertising Bureau Standards & Guidelines will help you with banner and file size specifications. Our Graphic Design services can help you create an appealing banner for effective product branding and web marketing.
Depending on what medium you choose to place your banner, you could pay by Impression, Mile, Click or Action. The way you choose to pay should be dependent on your budget and the type of advertising to obtain a solid return on investment.
Link Building and Partnership Campaigns
An element search engines use to rank your web site is by how many web sites and directories link to it. Building relevant inbound and reciprocal links to a web site is proven to be one of the most valuable methods to web site popularity. Types of link building include article and press release syndication, e-mail campaigns and directory submission. As with any marketing strategy, link building is subject to abuse. Be cautious of "link building farms" or companies claiming to give you many links for a set price. Link building and partnership campaigns should be planned and implemented carefully to ensure web site link relevancy.
Contextual Advertising
This type of advertising is a great way to reach your targeted internet market. Contextual advertising is the text advertisements you see on other web sites and usually powered by Google. Google AdSense is a great example of how contextual advertising works by displaying relevant web site text ads on your site. This type of advertising usually requires HTML scripting in the web site code or a plug-in installed in the users browser to view the ads. Google AdWords offers a contextual advertising option for your text ads. Contextual advertising should be planned carefully to ensure it will actually benefit and not hinder the marketing strategy.
Whether you are seeking to fully outsource to develop and implement an internet marketing strategy or just some advice on how you can implement strategies yourself, we will be happy to assist you! Please contact us today and let us know what we can do for you.
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