Search Engine Marketing
- Search Engine Submission
- Directory Submission
- Paid Search Marketing Programs
- Contextual Advertising
Search Engine and Internet Marketing are strategies that should be customized for each website. One method of marketing for a website will not always work for another. The elements of your business strategy and marketing budget should be a key factor in any internet marketing plan.
We tailor our services to create a custom internet marketing campaign that fits your budget. Depending on your specific needs and budget, we can utilize the tools below to help you achieve your internet marketing goals.
Please be aware we follow a code of ethics when marketing your company and optimizing websites. We do not use methods such as "spamming search engines" as we closely follow Google's Webmaster Guidelines and Yahoo!'s Search Content Quality Guidelines.
Search Engine & Directory Submission
The best way to let search engines know you are on the web is by submitting your site for their "spider" to crawl. We do not recommend spamming the search engines by submitting your website repeatedly as this will only get you blacklisted (thrown out).
Paid Search Marketing Programs
Google AdWords and Yahoo! Search Marketing are considered the two major paid search marketing programs on the internet today. Also known as Cost-Per-Click Programs (CPC), it allows you to choose keywords related to your website. Each time a user searches for the keywords in your list, ads appear at the top and right side of the organic listings. When a user clicks on your ad, you pay for that click as specified in your program. Since there are many sites with CPC programs, the website willing to pay more per click for a specified keyword will be listed first.
Contextual Advertising
This type of advertising is a great way to reach your targeted internet market. Contextual advertising is the text advertisements you see on other websites and usually powered by Google.
Google AdSense is a great example of how contextual advertising works by displaying relevant website text ads on your site. This type of advertising usually requires HTML scripting in the website code or a plug-in installed in the users browser to view the ads.
Google AdWords offers a contextual advertising option for your text ads. Contextual advertising should be planned carefully to ensure it will actually benefit and not hinder the marketing strategy.
We Can Help!
Whether you are seeking to fully outsource to develop and implement an internet marketing strategy or just some advice on how you can implement strategies yourself, we will be happy to assist you! Please contact us today and let us know what we can do for you.