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When you create a web site, it's obvious that you wish people to visit to find the information you are presenting. You hear buzzwords such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Internet Marketing, and spiders crawling your web site but may have no idea what they are talking about.
You will need to understand how Search Engine Optimization works before you just hand your marketing project to an SEO Expert/SEO Company or intend to market your valuable web site.
For those of you not familiar at all with Search Engine Optimization, please read our article Simplifying Search Engine Optimization below.
Basic Elements Of Search Engine Optimization
Every web site should be optimized for several elements. Each element is intended to complement the other and page optimization is considered incomplete without the following:
Web Site Design & Usability
- Creating a visually appealing site is important to please your visitors eye and should reflect your company image.
- Visitors and search engines should easily navigate through your site and find the information they need quickly and easily.
- Cross-linking web site pages is recommended.
Content & Keywords
- Create a page specific list of keywords for each page of the web site that web users would use to search for the information on the web site.
- Content on the web site should reflect the purpose of the web site. It should also be rich with keywords from your page specific list of keywords.
- Consider displaying an RSS Feed or News on the web site to keep visitors coming back for fresh information.
Keywords & Coding
- The following items in your HTML "heading" will need to be edited for each of your web site pages:
- Title
- Meta-Tags
- Description
Web Site Traffic Statistics & Reporting
As a key element in any internet marketing strategy, we utilize web analytics to track web site traffic. We can integrate a comprehensive web site analytics program into your web site specifically for this purpose.
These analytics will allow us to tweak web sites for keywords not realized in the original optimization process. It will also tell us your web site's most visited pages and which search engines are presenting the web site to web surfers by specific keywords.
Kayden Group offer clients Search Engine Optimization and Internet Marketing services tailored to their specific marketing strategy. We offer a one time search engine optimization service or an on-going maintenance partnership to our clients. There are many elements to optimizing your site and we are able to help you with any element you prefer. Please let us know your goals and Kayden Group will help you achieve those goals.
As any ethical Search Engine Expert would say, we do not guarantee results, use doorway or cloaking pages, keyword stuffing and spam the search engines when marketing your site. However, we do guarantee that we follow a code of ethics when marketing and optimizing web sites. Please be wary of companies that do promise high rankings or fast results. As you read this and our Internet Marketing page, you will learn more about Search Engine Optimization and know that it is impossible to make those guarantees.
If you would like to learn more about any of these elements, please contact us today! We also offer an internet marketing and search engine optimization analysis tailored to your specific needs.
Simplifying Search Engine Optimization
Building a web site is much like building a restaurant in the desert. Your niche' is people are likely to be very hungry and thirsty in the desert. Since you would like many people to come to your restaurant, you optimize it.
You fix the place up to be cozy and appealing to the eye. You also make sure that your restaurant is clean and neat. You could also elaborate your product niche' a little further by providing free ice cream with every dinner served (after all, we're in the desert). Another way to optimize your restaurant is to hire reliable staff that provides exceptional service to your customers. With all of your optimization efforts, your customers will tell everyone that you have a cozy, clean restaurant serving free ice cream with every dinner and the service really is exceptional!
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What Search Engine Optimization Is All About...
By optimizing the restaurant, we've just created "keywords" for the business. To understand web site optimization better, change the restaurant customers into web site visitors. When people tell others about things (otherwise known as word-of-mouth marketing), they almost always use keywords which are what they remember most about a product or service.
By optimizing your web site, you are telling search engines what you are exactly about. In turn, the search engines tell the visitors that ask them for web sites specific to what they are seeking. When the search engines "read" those keywords in the HTML code, they will know exactly who to present your web site because visitors ask them using keywords on their site. Internet users go to Google, Yahoo!, MSN and many others because these are the people that know where to tell you the web site you may wish to view when looking for a specific product, service or even idea.
What Exactly Is A Search Engine?
Search Engines are in the business of telling web users what sites they may be looking for by using a few different elements. Keywords, Titles, Meta Tags, Content and Web Site Popularity. Search Engines typically use "spiders" to crawl web sites. These spiders tell the search engines a few things: what you're all about (content, keywords), how many people like your web site enough to link to it (popularity) and if you've properly told them what you're all about (titles, metatags). Search Engines are constantly crawling web sites looking for new web sites to deliver to their visitors presenting the "best" web sites at the top of the list; otherwise known as ranking. You will need to make sure the search engines find your site and present it to their visitors with the elements of Search Engine Optimization.
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