Website Development Tips & Tricks
- Keep it SIMPLE!
- Keep clicks to a minimum
- Include navigation on every page
- Open internal links in the same window
- Know your audience and write copy for them
- Maintain your website and review it often
- Monitor your website with an analytics programs such as Google Analytics
Helpful Links
SearchEngineWatch.com
SEOChat.com
WebProWorld.com
Internet Content Rating Association
Internet Marketing Dictionary
MarketingTool.com
Client Testimonials
"Kayden Group created our municipal web site for a very reasonable price. It is simple for our staff to manage and update in-house. The design is professional and easy for our residents to navigate.”
Andrea Coaxum, Assistant Borough Manager
Perkasie Borough
Website Development Checklist
- Purpose and Audience of the Website
- Content Development
- Website Development & Design
- Internet Marketing
- Project Management
Developing a web site can be a hassle when you aren't familiar with the process. Each development phase should be planned carefully to ensure the web site purpose is fulfilled.
The most important part of effective web site development is the planning that goes into it before the design process even begins. This Web Site Development Checklist is intended for those who are planning to create their first web site and it can also apply to anyone planning to update or redesign a web site.
Purpose and Audience of the Web Site
- How will you serve the needs of your existing clients?
- Do you wish to explain your products and services?
- Would you like to use a web site to bring in new clients to your business?
- Do you want consumers to order products from you?
- Do you need to provide company information for your employees?
Content Development
- Company information
- Contact information page
- Any terms or legal information required
- Details of your products and services
- Product listings/searchable database
- Ordering information/shopping cart
- Discussion, forums or bulletin boards
- Interactive chat with web site users
- Outside resource links for your users
- Blogs
- RSS Feeds
Website Development & Design
- Do you have an existing domain name and web site host?
- How many people need e-mail addresses with your domain name?
- Is your business name available as a domain name?
- Do you have any color preferences for your site?
- Are there any existing images that you would like to include on your site? (example: company logo, photos)
- Would you like new graphics/images created?
- Find a few sites that target the same market your business does. Make a list of the things that you really like or don't like about them.
- How much content do you plan to have on your site and who will write it?
- Do you need a log-in with a secure connection?
- Will users need to complete online forms for you to collect information?
- Would you like to add quizzes or surveys?
- Will you need video or audio?
Internet Marketing
- How will people find out about your site?
- Will you use paid or free search engine listings?
- Who will optimize your web site for search engines?
- Do you have an off line marketing program?
- Do you have a budget for internet marketing?
- Will you need to reprint your business cards, stationery and/or marketing & sales information?
- What keywords or phrases do you think people would use to find your products or services?
- What information will lure visitors back to your site on a regular basis?
- Do you want web site statistics reports to calculate your ROI (return on investment)?
Web Site Maintenance
- How often will your web site need to be updated?
- Will your maintenance be in-house, outsourced or a combination of both?
- Will you need training to maintain your web site?
Maintenance tasks could include:
- Checking internal & external links on a regular basis
- Search engine positioning & resubmissions as needed
- Visitor statistics & reporting
- RSS feeds or syndicated content updates
- Updating or editing images to keep site fresh
Project Management
In-House Website Management
Outsourcing Website Management
- Who will be responsible for gathering the information for the developer?
- Who will be involved in the approving the web site as it develops?
- Do you have a coordinate between your team and the developer?
Download the printable Web Site Development Planning Checklist in PDF format to successfully plan your website and internet marketing strategy. If you should need help with any part of the process, please give us a call or send us an e-mail!