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Just as you would maintain anything else, it is important to maintain your web site. Broken links, outdated information and old, irrelevant keywords can turn your visitors and search engines spiders away from the web site. The quality of your web site and internet marketing efforts will remain steady by maintaining your web site with fresh content and images, good links and updated information for your visitors.
Some web sites seek visitors to visit the site often while others use their web site as an "online brochure" for their products or services. Depending on your specific business goals, keep visitors coming back by writing new articles, implement RSS Feeds or a blog and give your visitors a reason to come back as often as you would like! Also, give them something new to look at often with different images and company news or upcoming events.
Kayden Group provides easy, cost effective web site maintenance options tailored to your specific needs. Whether your web site needs updated on a daily basis or sporadically, we can work with you to maximize your web site maintenance needs.
The following are some of the popular web site maintenance options we provide our clients:
Web Site Information
- RSS feeds
- Updating and adding new content
- Creating and uploading PDF documents
- Article and announcement updates
- Company news and public relations
- E-Newsletter design and publication
- Calendar updates
- Monitor guestbook, message boards or newsgroups
Web Site Quality
- HTML code optimization to eliminate code errors
- Keyword and page optimization
- Adding security and protection to your site.
- Monitor and maintain internal/external links
ECommerce
- Sale, specials & product highlights
- Inventory updates
- Price and shipping updates
- Refreshing database information
Graphics & Images
- Alternating images from each visitor to quarterly
- Refreshing graphics to keep site looking fresh
- Stock photography
We can also train your staff in minor web site maintenance by performing link and textual updates while leaving the "technical stuff" to us! Anyone that knows how to use word processing software can easily update web pages and upload files to the server with an HTML editor such as FrontPage or Dreamweaver. We are always here offering constant client support. Please contact us today to inquire about our custom maintenance options.
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